Pinterest audit and account setup
Our audit gives you a clear, honest picture of your Pinterest presence – what is working, what is broken and which actions will make the biggest difference in the next 90 days. It is a useful piece of work whether you continue with us or not.
What we review
- Account structure, access and connection to your website and analytics.
- Boards: naming, relevance, duplication and performance.
- Pins: creative quality, on-brand feel, keyword usage and landing pages.
- Tracking: tag implementation, attribution settings and reporting consistency.
We combine tool-based checks with human judgement. That means we look not just for technical errors, but for patterns of behaviour and missed opportunities: boards that could be grouped, themes that are under-served, and content that should be retired or refreshed.
What you receive
- A written report in plain English, not a sea of screenshots.
- A prioritised to-do list split into “quick wins” and “bigger projects”.
- Optional walk-through call to align your team on the findings.
Many brands use the audit as a way to reset internal thinking about Pinterest. It often sparks better conversations with designers, content teams and leadership by showing how Pinterest can plug into the rest of the marketing mix.
Where we share example metrics in the report, they are anonymised and blended. We do not expose your specific performance numbers to other clients or in public case studies.
Turning Pinterest into a predictable growth channel
We treat Pinterest like a blend of SEO, creative and conversion rate optimisation. Each piece of work – every board, pin and test – plays a specific role in your funnel rather than existing as a one-off idea.
Strategic building blocks
- Audience clarity – who you are for, what they are planning and how far along they are.
- Topic architecture – clusters of boards and pins that match those planning journeys.
- Creative frameworks – reusable layouts and messaging that keep conversion best practice front and centre.
- Measurement loops – simple, reliable reporting that shapes what we do next.
Instead of chasing every new feature, we double down on the pieces that move commercial metrics. That might mean fewer, better pins each week rather than a constant stream of content nobody has time to learn from.
Examples of Pinterest tactics we deploy
- Topic clusters around high-intent searches like “Pinterest marketing agency UK” or “lead generation on Pinterest”.
- “Save now, decide later” pins that capture early-stage planners into your email list.
- Retargeting warm pinners with offers that match the exact boards and content they have engaged with.
- Pin-level experiments on hooks, colours, CTAs and formats with clear winners rolled into your templates.
All examples here are composited from multiple anonymised client situations. We do not share individual account data in public-facing materials.
Designing every page as a landing page
Whichever page someone lands on – a service detail, an industry explainer or a simple blog post – they should understand who you are, what you do and how to take the next step.
Clarity first
We keep jargon light and calls to action specific. If someone is comparing agencies, they need to know what makes you different and how working together actually feels – not just see a list of tactics.
Throughout the copy we connect Pinterest activity back to real business outcomes: traffic, qualified leads, booked calls and revenue. This helps your internal stakeholders get on board with the channel and keeps the project funded long enough to see results.
Low-friction next steps
The enquiry form on every page is deliberately simple: clear required fields, a gentle explanation of what happens next, and a reminder that we respect your time and inbox.
Many of our best clients began with a short note sharing their current situation and a few screenshots of their analytics. That first message is often enough for us to reply with two or three specific, useful ideas before any formal engagement.
Talk to a Pinterest specialist
Share a few details about your brand and what you want Pinterest to do. We will reply personally, not with an automated quote, and if it looks like a good fit we will suggest a short call.