When Pinterest behaves like search
Why people use Pinterest more like a search engine than a feed, how that should guide your strategy, and what this means for the rest of your marketing.
Pinterest marketing blog
Slow, thoughtful posts about Pinterest strategy, creative and measurement. No recycled listicles or clickbait – just observations from real work with real brands, written in plain UK English.
Reporting on Pinterest to your leadership team
How to build a single slide or one-page summary that explains Pinterest performance clearly to founders, boards and finance teams.
Working with a specialist Pinterest agency
Questions to ask, red flags to watch out for and ways to make sure an agency integrates well with your existing team and partners.
Who we are right for
When a specialist Pinterest agency makes sense
Most brands come to us when Pinterest has been ticking away in the background for a while, bringing the odd click but not feeling like a serious, dependable channel. They suspect there is more potential, yet nobody on the team quite has the time or headspace to turn it into a system.
Typical situations we see
- Your core customers are clearly on Pinterest, but your account feels scattered and underloved.
- You are strong on SEO or paid search and want Pinterest to behave with the same level of rigour.
- You sell products or services that people plan in advance – refits, weddings, courses, makeovers.
- You have creative resources in-house, but they need a direction and a Pinterest-specific brief.
In all of these cases, our job is to give Pinterest structure. We connect it to the numbers that already matter in your business – leads, orders, enquiries, revenue – and we build a calm rhythm of publishing, testing and improving around that.
How working with us feels
We are deliberately small and senior. You speak directly with people who know Pinterest deeply and understand how to keep multiple channels moving together. There are no noisy dashboards or surprise tactics – just measured improvements, explained in plain English.
A typical first month might include a focused audit, a strategy workshop, and the creation of your first batch of fully-optimised pins and boards. From there we either train your team to continue, or we stay alongside you as an ongoing partner.
If we do not think Pinterest is the right channel for you, we will say so. Protecting your time, budget and focus is more important than winning every possible project.
Process
A simple, three-step way to start
We keep the starting steps light so you can move forward without a huge commitment. Each step is designed to give you more clarity, not more noise.
1. Short discovery call
We learn about your brand, offers and current marketing mix. You can ask direct questions about whether Pinterest is worth the effort for your specific situation.
2. Audit or focused sprint
Most brands then start with either a structured audit or a tightly-scoped execution sprint so you can see the quality of our thinking and implementation in the real world.
3. Calm, compounding growth
If we are a good fit, we move into an ongoing rhythm of testing, reporting and optimisation, usually on a three or six month basis so both sides can plan with confidence.
If at any stage you decide not to continue, you still keep the findings, assets and ideas we have produced together. Nothing is locked away behind retainers or hidden “proprietary” methods.
Talk to a Pinterest specialist
Share a few details about your brand and what you want Pinterest to do. We will reply personally, not with an automated quote, and if it looks like a good fit we will suggest a short call.